Ciencias Sociales, Patrimonio y Alimentación

This study aims to identify the factors that constitute the social value of heritage in relation to sustainable tourism. To do so, this paper provides a theoretical contribution by unifying the fields of heritage management and sustainable tourism through a mixed-method approach. It showcases the social dimension of the World Heritage Site of Altamira, Spain, combining qualitative and quantitative techniques. Research findings provide information about the multiple factors determining the social value of heritage, namely: existential, aesthetic, economic, and legacy values and the risks associated with underestimating the contemporary social value. Ultimately, this research paves the way for improving normative approaches toward sustainable tourism and, offers practical solutions to the challenges faced by the Altamira and other World Heritage Sites.

A significant portion of the agricultural food sector today is geared towards developing sustainable and organically based products, contributing to a widely acknowledged ‘quality turn’ in food markets (Goodman 2004). Organic viticulture is booming worldwide, having increased threefold between 2004 and 2015 (Willer and Lernoud 2016). Consumers are willing to pay a premium for wines deriving from organic vineyards in the belief that they are healthier, tastier, and of higher quality, although the differences between organic, biodynamic, or sulfite free wines remains confusing for many (Amato et al. 2017). In exploring this paradigm shift, current research addresses the question of how organic wines can provide increased value given the lack of clarity about the full list of ingredient and qualities (Krzywoszynska 2015; Delmas et al. 2016)...

The Rainbow is a global community that emerged with the hippie movement in the 1960s. Although it originated and largely developed in the USA, it soon expanded to Europe. Due to the political context in Spain, the Rainbow was weak there until the reestablishment of democracy in 1975, when it was spurred by the creation of various communes throughout the country. This paper explores the issue of heritage in one of the earliest and most iconic Rainbow villages in Spain, Matavenero, asking whether notions of heritage emerge in Rainbow contexts. In doing so, it contributes to critical geography of heritage and intentional communities by inquiring into the narratives about the past developed by the community and their use of space and material culture in ways that reproduce forms of segmentarity. Drawing on ethnographic methods and long-term ethnography, the paper demonstrates the absence of the notion of heritage as generally understood in Western capitalist culture and develops the concept of “a-patrimonial” processes to explain this phenomenon.

As in most European countries and elsewhere, Spanish commercial archaeology is a business model based on the theoretical and technical principles of safeguarding heritage that thrived during the 1990s and 2000s. However, nearly half of the Spanish archaeological companies closed by 2014, stressing the drama associated with the redundancy of its workforce in a mere five-year period and the threat to heritage protection and management. The current context of global crisis has impacted this sector, which is on the brink of extinction. This emphasizes the need for a new paradigm of archaeological heritage management in the 21st century. This breakdown calls into question the extent to which archaeology can generate initiatives of sustainable heritage management. By analysing data derived from an empirical study of Spanish archaeological companies between 2009 and 2017, this paper explores the underlying factors behind the collapse of commercial archaeology. In doing so, it contributes to the current global debate about the future possibilities of heritage management in a post-industrial context.

This paper explores the underlying factors behind the collapse of commercial archaeology in Spain, with implications for other international contexts. It contributes to the current global debate about heritage ethics, adding nuance and conceptual depth to critical management studies and cultural heritage management in their approach to business ethics. Similar to other European contexts, Spanish archaeological management thrived during the 1990s and 2000s as a business model based on policies directed at safeguarding cultural heritage. The model had controversial ethical implications at academic, policy and business levels. However, the global financial crisis of 2008 had a huge impact on this sector, and more than 70% of the Spanish archaeological companies closed by 2017. Drawing on the concepts of abstract narratives, functional stupidity and corporatist neoliberalism, this paper illustrates the need to examine ethical issues from a pragmatic standpoint, beyond epistemological and moralistic critiques of profit-oriented businesses in the cultural realm. In doing so, it connects the fields of cultural heritage and management studies, opening up hitherto unexplored strands of research and debate.

Natural wine is a small but rapidly growing sector within the wine industry. Expertise in the field has been advanced by wine experts and professionals, while publications to aid in further understanding the topic lag behind. This manuscript highlights the need to develop more rigorous methodologies to better understand the market segment of natural wine, its consumers, and their composition and behaviour. Moreover, it calls for a deeper theoretical engagement with the notion of natural wine, which positions it among other sustainable and ecological certifications, including organic, biodynamic or sulphite-free. This would allow researchers to advance from the current state of knowledge, which continues to limit our ‘practical’ capacity for advice to policy makers but not to winemakers and marketers. These theoretical and methodological developments would allow scholars to catch up with debates being held by different social actors in the natural wine scene, including winemakers’ and consumer associations, bloggers, writers and professional marketers.