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The social value of heritage: Balancing the promotion-preservation relationship in the Altamira World Heritage Site, Spain

The social value of heritage: Balancing the promotion-preservation relationship in the Altamira World Heritage Site, Spain

The designation of World Heritage Sites (WHSs) by UNESCO strengthens the international and national image of heritage destinations in the growing market of cultural tourism. Understanding how different stakeholders interpret the value of cultural heritage is one of the most important assets for balancing the promotion and protection of WHSs. This study draws on the case of the Altamira Prehistoric Cave WHS (Spain), whose preservation is under threat and constant debate. It explores factors determining the social value of heritage, namely: existence, aesthetic, economic, and legacy value. In doing so, this paper contributes to emerging debates on heritage management and tourist destinations. Data were collected using two surveys, one focused on visitors, with a total of 1047 valid surveys, and another on the Spanish population as a WHS host community, with a total of 1000 valid surveys. The analysis of these surveys shows how the existence, aesthetic, economic and legacy value dimensions of cultural heritage can build up brands around WHSs. The social-value dimension of cultural heritage therefore affects the market potential of WHSs, whose market potential is closely related to the education levels of a given society. These findings provide valuable information and insights for academics, destination managers and policy-makers in the debate about the preservation and tourism branding of Altamira. This will allow different stakeholders to identify opportunities to develop synergies between tourism promotion and heritage preservation, to both strengthen the brand image of a WHS and preserve its heritage.

Parga-Dans, Eva; Alonso-González, Pablo; Otero Enríquez, Raimundo

Journal of Destination Marketing & Management 18: 100499 (2020)
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Food habits of the Macaronesian Sparrowhawk (Accipiter Nisus Granti) on Madeira

Food habits of the Macaronesian Sparrowhawk (Accipiter Nisus Granti) on Madeira

The Eurasian Sparrowhawk (Accipiter nisus) is a small bird of prey distributed throughout Europe and Asia and closely linked to forest environments. It is a predator of a wide diversity of prey, primarily birds (Newton et al. 1986). On the mainland, the male Eurasian Sparrowhawk typically captures small birds (40–120 g in mass), whereas females (nearly twice the mass of males) prey on larger birds (up to 500 g; Opdam 1975, Newton 1978).

González, Yolanda; Hervías-Parejo, Sandra; Pereira, Estefanía; Vulcano, Antonio; Álvarez, Soledad; Gouveia, Cátia; Nunes, Marta; Castelló, Laura; Fagundes, Isabel; Coelho, Nádia; Delgado, Guillermo, Nogales, Manuel

Journal of Raptor Research 55(1): 1-3 (2020)
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Prorocentroic Acid, a Neuroactive Super-Carbon-Chain Compound from the Dinoflagellate Prorocentrum hoffmannianum

Prorocentroic Acid, a Neuroactive Super-Carbon-Chain Compound from the Dinoflagellate Prorocentrum hoffmannianum

Prorocentroic acid (PA) was isolated from the dinoflagellate Prorocentrum hoffmannianum. Relative configurations for its 35 asymmetric centers, were determined by analysis of NMR data including heteronuclear couplings and quantum mechanical calculations. PA was tested by using murine cortical neurons grown on microelectrode-arrays. Long term exposure to subtoxic concentrations induced a significant reorganization of neuronal signaling, mainly by changes in the bursting activity. The observed effects could be due to the activation of a plasticity process.

Domínguez, Humberto J.; Cabrera-García, David; Cuadrado, Cristina; Novelli, Antonello; Fernández-Sánchez, M. Teresa; Fernández, José J.; Hernández Daranas, Antonio

Organic Letters: 1-6 (2020)

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The IPNA blog gathers informative articles on the different research projects developed in the centre, the latest advances in science and other topics of interest regarding scientific culture.